Text and graphics: manipulating nutrition brochures to maximize recall
نویسندگان
چکیده
منابع مشابه
Text and graphics: manipulating nutrition brochures to maximize recall.
This study examined how altering text and graphics of a nutrition brochure could affect the ability to remember the content of the message. Two theoretical models were used to guide alterations: dual-coding theory and the communications model. Three brochure formats were tested: the original brochure containing abstract text and abstract graphics, a modified brochure with relatively concrete te...
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ژورنال
عنوان ژورنال: Health Education Research
سال: 1999
ISSN: 1465-3648
DOI: 10.1093/her/14.4.555